- Henry Rich
Oral Fixation Mints was a breath mint company dedicated to making everyday objects beautiful.
We only got so far as mints, introducing six unique varieties, each with a playful and iconic theme of its own — Classical Peppermint, Mojito Mint, Night Light, Seven Deadly Cinnamon, Spare Mint, and Sugar Free Tibet. We later introduced four additional flavors — Antioximints (green tea), Fabulous Fruit (tropical), Jasmints (jasmine), and Mimosa Mint (citrus).
The mints were housed in elegant brushed-metal tins reminiscent of 1920s cigaratte cases. Each flavor had its own custom wax paper insert to protect the mints, which were engraved with symbols unique to each flavor.
I developed the Oral Fixation Mints logo, packaging, 3D models, brochures, and various promotional materials, ultimately creating an immersive website that was ahead of its time, featuring a 3d world with variable sounds, skies, and weather conditions that responded to the real-time conditions in Hopewell, New Jersey, where the company was based.